It all started with a joke.

A parrot, a woman, and a punchline that didn’t even need to be said.

That moment became a phrase. That phrase became a shirt. That shirt became You Know!

If you know the joke? You’re already part of it.

but it's bigger than a joke.

You Know isn’t just about the punchline.

It’s about knowledge. Insight. Confidence.

Whether it’s your craft, your job, your sport, or your hobby, knowing your stuff is a sign of respect.

We built this brand for people who show up sharp. Who care about what they do. Who earn their stripes by learning, doing, and living with purpose.

IYKYK.

And that’s a damn good thing.

 Shop the Drop

The shirt.

After month's of testing different t-shirt brands and a dedication to only the best, we finally found it. All of our shirts are printed on Next Level Apparel unisex t-shirts, guaranteeing the upmost quality.

The point.

Around here, a point means something. It’s not random, it’s recognition. A silent sign of respect.

The know.

The Know is everything. It’s the inside joke. The story. The community. The reason people smile when they see the shirt. If you’re wearing it, you're already in the Know.

IYKYK